This brand lets me cuddle my shmush everywhere I go, keeps mealtime mess to a minimum, and lets our baby lounge when we need a minute to breathe (or shower). Introducing: BabyBjörn.

BabyBjörn is a classic family-owned brand that launched in the 1960s. And almost 50 years later, I am still kaufMOM obsessed.

We’ve been rocking BabyBjörn since the first week our baby was born.

My favorite must-haves include:

A baby dinner set that cleans the table

My 8-month old LOVES to eat. But he doesn’t keep it neat.

BabyBjörn’s all-new dinner sets feature a bib that doubles as a catch-all for dribbles, crumbs, and cuteness.

A baby carrier that cuddles mommy back

Sometimes city-life doesn’t lend itself well to a stroller. And when I get the chance, I always opt to cuddle my cutie in this carrier.

The straps are comfortable, adjustable, and snug enough to keep my favorite human close.

Some weekends, I have no idea what to wear. Solution: BabyBjörn.

A baby bouncer that doubles as a babysitter

BabyBjörn’s classic bouncer used to calm my 3-week old newborn with a subtle tap. It was either this lounge-chair, my arms, or full-on cuddles for every nap.

But now that our little one is 8-months old, the bouncer serves an entirely new purpose. Our eager explorer is either crawling into trouble or rolling on top of it. So how do we take time to cook our own dinner or hop in the shower? We prop him up in this beauty…to hang out with us when our attention is somewhat divided, and he still LOVES it!

#kaufMOMhack: Add on a pop of color and a bit of built-in entertainment to your classic bouncer with a wooden toy. Or start clipping teether toys to the ends of the bouncer for your cutie to chomp.

NOTE: This post contains affiliate links.